Work

Ananas Anam / Piñatex® Brand Initiative

2022

Comprehensive marketing plan on Ananas Anam & Piñatex®, covering market research, industry analysis, product research, and visual layout design using Adobe Suite.

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SSENSE Customer Loyalty Analysis

2023

Research-driven consumer behavior analysis on customer loyalty for SSENSE, delivered as a presentation with supporting data and recommendations.

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(Re): Launching / Twin Cities

2022

Branding and design campaign reframing the Twin Cities, including logo and seal design, city flag exploration, regional historical research, and campaign visuals.

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Fitbit Biomes – Environmental Conservation Proposal

2024

Concept and proposal for Fitbit Biomes, outlining product strategy, revenue streams, and an ecosystem of companion devices and apps for environmental conservation.

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Survive University – Comprehensive Resource Guide

2023

Curated resource guide designed to reduce friction for university students by centralizing academic, financial, and life resources.

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Tesla & Rivian Electric Utility Vehicles – Ad & Web Presence Analysis

2024

Comparative review of advertising and web presence for Tesla and Rivian utility vehicles, focused on messaging, UX, and brand positioning.

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Sweet Martha's Cookies – Experiential Event Planning

2024

Experiential event concept for Sweet Martha's Cookie Jar, combining on-site activation, storytelling, and customer engagement strategy.

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AnthosU – Student Resource Hub

2025

Web design and structure for AnthosU, a curated student resource platform built around majors, scholarships, housing, and career tools.

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ANTA x KAI 'Feng' – Brand & Campaign Support

2024

Photography, creative direction, and marketing support for an ANTA x Kyrie Irving campaign, including social content and visual language.

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REEBOK / MM6 – Campaign Design

2023

Campaign design work for REEBOK x Maison Margiela MM6 collaboration, including visual identity, animated content, and presentation materials.

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Residency Proposal - Hood Century x Walker Art Center

2024

Co-developed a research-driven residency proposal for Hood Century and the Walker Art Center in Minnesota, leading scope definition, deliverables, visual moodboards, and initial event concepts focused on architecture, archives, and community engagement.

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Yves – AI-Powered Creative Tools Platform

2025

Building an AI-powered creative tools platform for designers and creative professionals.

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Marrow – Electric DT-100 Conversion

2025

Electric motorcycle conversion project for the Yamaha DT-100, combining classic design with modern electric performance.

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