Work
Ananas Anam / Piñatex® Brand Initiative
2022 - UniversityComprehensive marketing plan on Ananas Anam & Piñatex®, covering market research, industry analysis, product research, and visual layout design.
SSENSE Customer Loyalty Analysis
2023 - UniversityResearch-driven consumer behavior analysis on customer loyalty for SSENSE, delivered as a presentation with supporting data and recommendations.
(Re): Launching / Twin Cities
2022 - UniversityBranding and design campaign reframing the Twin Cities, including logo and seal design, city flag exploration, regional historical research, and campaign visuals.
Fitbit Biomes: Environmental Conservation Proposal
2024 - UniversityConcept and proposal for Fitbit Biomes, outlining product strategy, revenue streams, and an ecosystem of companion devices and apps for environmental conservation.
Survive University: Comprehensive Resource Guide
2023 - UniversityCurated resource guide designed to reduce friction for university students by centralizing academic, financial, and life resources.
Tesla & Rivian Electric Utility Vehicles: Ad & Web Presence Analysis
2024 - UniversityComparative review of advertising and web presence for Tesla and Rivian utility vehicles, focused on messaging, UX, and brand positioning.
Sweet Martha's Cookies: Experiential Event Planning
2024 - UniversityExperiential event concept for Sweet Martha's Cookie Jar, combining on-site activation, storytelling, and customer engagement strategy.
AnthosU: Student Resource Hub
2025Web design and structure for AnthosU, a curated student resource platform built around majors, scholarships, housing, and career tools.
ANTA x KAI 'Feng': Brand & Campaign Support
2024Photography, creative direction, and marketing support for an ANTA x Kyrie Irving campaign, including social content and visual language.
REEBOK / MM6: Campaign Design
2024 - UniversityCampaign design work on Reebok x Maison Margiela MM6 collaboration concept, including visual identity, animated content, and presentation materials.
Residency Proposal: Hood Century x Walker Art Center
2025Co-developed a research-driven residency proposal for Hood Century and the Walker Art Center in Minnesota, leading scope definition, deliverables, visual moodboards, and initial event concepts focused on architecture, archives, and community engagement.
Yves: Curation & Discovery
2025Media curation and discovery. Alpha.
Marrow: Electric DT-100 Conversion
2025Electric motorcycle conversion project, combining classic design with modern electric performance.
HolScore: Holistic Self-Assessment Platform
2025A comprehensive self-assessment platform featuring six interactive modules for exploring cognitive patterns, personality traits, and behavioral tendencies. Designed for educational & personal reflection with modern visualizations and research-backed methodologies.
Black Squirrel, White Squirrel
2025Research-driven mobile app for documenting and mapping rare squirrel variants in the Twin Cities metro area.