Work

Ananas Anam / Piñatex® Brand Initiative

2022 - University

Comprehensive marketing plan on Ananas Anam & Piñatex®, covering market research, industry analysis, product research, and visual layout design.

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SSENSE Customer Loyalty Analysis

2023 - University

Research-driven consumer behavior analysis on customer loyalty for SSENSE, delivered as a presentation with supporting data and recommendations.

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(Re): Launching / Twin Cities

2022 - University

Branding and design campaign reframing the Twin Cities, including logo and seal design, city flag exploration, regional historical research, and campaign visuals.

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Fitbit Biomes: Environmental Conservation Proposal

2024 - University

Concept and proposal for Fitbit Biomes, outlining product strategy, revenue streams, and an ecosystem of companion devices and apps for environmental conservation.

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Survive University: Comprehensive Resource Guide

2023 - University

Curated resource guide designed to reduce friction for university students by centralizing academic, financial, and life resources.

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Tesla & Rivian Electric Utility Vehicles: Ad & Web Presence Analysis

2024 - University

Comparative review of advertising and web presence for Tesla and Rivian utility vehicles, focused on messaging, UX, and brand positioning.

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Sweet Martha's Cookies: Experiential Event Planning

2024 - University

Experiential event concept for Sweet Martha's Cookie Jar, combining on-site activation, storytelling, and customer engagement strategy.

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AnthosU: Student Resource Hub

2025

Web design and structure for AnthosU, a curated student resource platform built around majors, scholarships, housing, and career tools.

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ANTA x KAI 'Feng': Brand & Campaign Support

2024

Photography, creative direction, and marketing support for an ANTA x Kyrie Irving campaign, including social content and visual language.

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REEBOK / MM6: Campaign Design

2024 - University

Campaign design work on Reebok x Maison Margiela MM6 collaboration concept, including visual identity, animated content, and presentation materials.

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Residency Proposal: Hood Century x Walker Art Center

2025

Co-developed a research-driven residency proposal for Hood Century and the Walker Art Center in Minnesota, leading scope definition, deliverables, visual moodboards, and initial event concepts focused on architecture, archives, and community engagement.

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Yves: Curation & Discovery

2025

Media curation and discovery. Alpha.

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Marrow: Electric DT-100 Conversion

2025

Electric motorcycle conversion project, combining classic design with modern electric performance.

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HolScore: Holistic Self-Assessment Platform

2025

A comprehensive self-assessment platform featuring six interactive modules for exploring cognitive patterns, personality traits, and behavioral tendencies. Designed for educational & personal reflection with modern visualizations and research-backed methodologies.

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Black Squirrel, White Squirrel

2025

Research-driven mobile app for documenting and mapping rare squirrel variants in the Twin Cities metro area.

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