Work
Ananas Anam / Piñatex® Brand Initiative
2022Comprehensive marketing plan on Ananas Anam & Piñatex®, covering market research, industry analysis, product research, and visual layout design using Adobe Suite.
SSENSE Customer Loyalty Analysis
2023Research-driven consumer behavior analysis on customer loyalty for SSENSE, delivered as a presentation with supporting data and recommendations.
(Re): Launching / Twin Cities
2022Branding and design campaign reframing the Twin Cities, including logo and seal design, city flag exploration, regional historical research, and campaign visuals.
Fitbit Biomes – Environmental Conservation Proposal
2024Concept and proposal for Fitbit Biomes, outlining product strategy, revenue streams, and an ecosystem of companion devices and apps for environmental conservation.
Survive University – Comprehensive Resource Guide
2023Curated resource guide designed to reduce friction for university students by centralizing academic, financial, and life resources.
Tesla & Rivian Electric Utility Vehicles – Ad & Web Presence Analysis
2024Comparative review of advertising and web presence for Tesla and Rivian utility vehicles, focused on messaging, UX, and brand positioning.
Sweet Martha's Cookies – Experiential Event Planning
2024Experiential event concept for Sweet Martha's Cookie Jar, combining on-site activation, storytelling, and customer engagement strategy.
AnthosU – Student Resource Hub
2025Web design and structure for AnthosU, a curated student resource platform built around majors, scholarships, housing, and career tools.
ANTA x KAI 'Feng' – Brand & Campaign Support
2024Photography, creative direction, and marketing support for an ANTA x Kyrie Irving campaign, including social content and visual language.
REEBOK / MM6 – Campaign Design
2023Campaign design work for REEBOK x Maison Margiela MM6 collaboration, including visual identity, animated content, and presentation materials.
Residency Proposal - Hood Century x Walker Art Center
2024Co-developed a research-driven residency proposal for Hood Century and the Walker Art Center in Minnesota, leading scope definition, deliverables, visual moodboards, and initial event concepts focused on architecture, archives, and community engagement.
Yves – AI-Powered Creative Tools Platform
2025Building an AI-powered creative tools platform for designers and creative professionals.
Marrow – Electric DT-100 Conversion
2025Electric motorcycle conversion project for the Yamaha DT-100, combining classic design with modern electric performance.