REEBOK / MM6 – Campaign Design
2023
Campaign design work for REEBOK x Maison Margiela MM6 collaboration, including visual identity, animated content, and presentation materials.
Context
REEBOK partnered with Maison Margiela MM6 to create a bold fusion of athletic performance and avant-garde fashion. This collaboration reimagined the classic Reebok "ZigTech" silhouette through MM6's distinctive deconstructionist lens, merging technical innovation with high-fashion sensibility. The campaign needed to speak to both streetwear enthusiasts and fashion-forward consumers while honoring the heritage of both brands.
Role & Responsibilities
- •Campaign Visual Design
- •Brand Identity Development
- •Motion Graphics & Animation
- •Presentation Design & Art Direction
- •Digital Asset Creation
Gallery
Process
The design process began with an exploration of the contrasting aesthetics of both brands—Reebok's sporty dynamism and MM6's architectural minimalism. I developed a visual language that balanced bold typography with clean layouts, incorporating the signature Tabi split-toe design element as a recurring motif. The animated content brought movement and energy to the campaign, while maintaining the sophisticated, gallery-like presentation expected of a high-fashion collaboration.
Outcome
The campaign assets successfully captured the unique intersection of performance and fashion, providing REEBOK with a comprehensive visual toolkit for the collaboration launch. The presentation materials were used internally for stakeholder alignment and externally for press and retail partners, helping to establish the campaign's distinctive visual identity in a crowded market.