REEBOK / MM6: Campaign Design

Campaign design work on Reebok x Maison Margiela MM6 collaboration concept, including visual identity, animated content, and presentation materials.

Context

Reebok has been partnering with Maison Margiela MM6 since 2020, creating a bold fusion of athletic performance and avant-garde fashion. This concept collection reimagines the classic Reebok "ZigTech" silhouette through MM6's distinctive deconstructionist lens and iconic "Tabi" shoe, merging technical innovation with high-fashion sensibility. The campaign needed to speak to both streetwear enthusiasts and fashion-forward consumers while honoring the heritage of both brands.

Role & Responsibilities

• •Campaign Visual Design
• •Brand Identity Development
• •Motion Graphics & Animation
• •Presentation Design & Art Direction
• •Digital Asset Creation

Presentation

Gallery

Logo Iterations: MM6/Reebok/LTD Inspired

Campaign Asset

Apparel Mockup

Animated Campaign Visual

Campaign Billboard Visual

Campaign Product Image Mockup

Process

The design process began with an exploration of the contrasting aesthetics of both brands, Reebok's sporty dynamism and MM6's architectural minimalism. I developed a visual language that balanced bold typography with clean layouts, incorporating the signature Tabi split-toe design (which has origins in 15th-century Japan) element as a recurring motif. The animated content brought movement and energy to the campaign, while maintaining the sophisticated presentation expected of a high-fashion collaboration.

Outcome

The project assets successfully captured the unique intersection of performance and fashion, providing a comprehensive visual toolkit for a conceptual collaboration launch.