ANTA x KAI 'Feng' – Brand & Campaign Support

ANTA x KAI 'Feng' – Brand & Campaign Support

2024

Back to Work

Photography, creative direction, and marketing support for an ANTA x Kyrie Irving campaign, including social content and visual language.

Context

ANTA Sports partnered with NBA star Kyrie Irving to launch the "Feng" collection, a signature line that blends performance basketball footwear with cultural storytelling. This collaboration between Anta and Kyrie was an amalgamation of Irvings desire to promote his indigenous background with a diverse new sneaker collection. I worked with @kyriecenter under A11Even Sports, to expand fan reach, interation, unerstaning audience, and future direction for expansion of the Kryie brand with the creation of a comprehensive plan, and a variety of related deleverables

Role & Responsibilities

  • •Campaign Photography & Art Direction
  • •Creative Direction & Visual Strategy
  • •Social Content Creation & Planning
  • •Brand Voice Development
  • •Visual Language & Presentation Design
  • •Market & Consumer Research
Kyrie Irving Cutout

Kyrie x ANTA Presentation Graphics

Kyrie x ANTA Presentation Graphic 1
Kyrie x ANTA Presentation Graphic 2

Photoshoot

Campaign Photoshoot
Campaign Photoshoot
Campaign Photoshoot
Campaign Photoshoot
Campaign Photoshoot
Campaign Photoshoot
Campaign Photoshoot
Campaign Photoshoot
Campaign Photoshoot

Brand Presentation Design

Process

Developed brand awareness campaign strategy for Kyrie Center/A11Even Sports, including research, content roadmap, and creative direction across social channels. Led photography shoot with creative direction, photo editing, and graphic design for Anta Kai 1 “Feng” sneaker content, supporting higher visibility and more cohesive brand storytelling.

Outcome

Developed a brand awareness campaign strategy, covering creative direction, comprehensive consumer research, social content, and campaign structure to drive cross-channel visibility and engagement.