Ananas Anam / Piñatex® Brand Initiative

Comprehensive marketing plan on Ananas Anam & Piñatex®, covering market research, industry analysis, product research, and visual layout design using Adobe Suite.

Context

Ananas Anam is a pioneering sustainable materials company that created Piñatex®, a natural textile made from pineapple leaf fibers. This project focused on developing a comprehensive marketing strategy to position Piñatex® in the competitive sustainable fashion materials market, addressing both B2B partnerships and consumer awareness.

Role & Responsibilities

• •Market Research & Competitive Analysis
• •Brand Strategy Development
• •Visual Identity & Layout Design
• •Industry Analysis & Trend Forecasting
• •Presentation Design & Deck Creation

Presentation

Process

The project began with extensive market research into the sustainable materials industry, analyzing competitors, market trends, and consumer behavior in eco-conscious fashion. I conducted industry analysis to identify key opportunities and challenges for Piñatex® positioning. The visual component involved creating comprehensive presentation materials using Adobe Creative Suite, developing layout systems that communicated the brand's sustainability story effectively. Research findings were synthesized into actionable marketing recommendations, including target audience segmentation, messaging frameworks, and go-to-market strategies.

Outcome

Delivered a comprehensive marketing plan that provided Ananas Anam with clear strategic direction for Piñatex® market positioning. The plan included detailed competitor analysis, target market insights, and visual brand guidelines that aligned with their sustainability mission. The presentation deck successfully communicated complex research findings through compelling design and data visualization.