(Re): Launching / Twin Cities

Branding and design campaign reframing the Twin Cities, including logo and seal design, city flag exploration, regional historical research, and campaign visuals.

Context

The Twin Cities (Minneapolis and St. Paul) possess a unique dual identity that has historically been both a strength and a challenge for regional branding. This project reimagined the Twin Cities brand identity through the lens of civic design, exploring how visual systems, flag design, and brand strategy could unite and celebrate the region's distinct character while honoring its complex history.

Role & Responsibilities

• •Regional Brand Strategy
• •Logo & Visual Identity Design
• •Flag Design & Vexillology Research
• •Historical Research & Cultural Analysis
• •Campaign Visual Development

Presentation

Gallery

Campaign Visual Applications

Brand Identity System

Flag Design Concept

Process

The project began with extensive historical research into the Twin Cities' development, cultural identity, and existing brand perceptions. I explored vexillology principles to design flag concepts that could represent both cities while celebrating their individual characteristics. The logo and seal design process involved synthesizing regional symbolism, geographic elements, and contemporary design principles. Campaign visuals were developed to demonstrate how the rebrand could be applied across various touchpoints, from civic communications to cultural initiatives. The work balanced respect for heritage with forward-thinking design that reflected the region's innovation and diversity.

Outcome

Created a comprehensive brand identity system that reimagined how the Twin Cities could present themselves as a unified yet diverse region. The project included multiple flag design concepts grounded in vexillological best practices, modernized logo and seal options, and campaign materials that demonstrated the brand's versatility. The work sparked conversations about civic identity and provided a framework for how cities can approach regional branding with both historical awareness and contemporary design thinking.